POTENTIAL SOURCES OF ERRORS IN SOCIAL COGNITION
Human beings reason thoughtfully on most of the social occasions, does not guarantee us rationality of thinking. This means that though we try to be correct in our thought process, we are likely to make errors in our social judgments. We shall explore some errors in cognition. Negativity Bias: Take following example: Niranjan is bright, helpful, social, jealous, and friendly person. Which adjective has attracted your attention the most. Perhaps, jealous…right…! This happens because of our tendency called as negativity bias. The tendency of Human beings to pay more attention to negative information than positive information is called as negativity bias. Social psychologists have recognized this tendency of human beings for a long time. Negativity bias refers to the tendency to show greater sensitivity to negative information than positive information. 28 We pay more attention to any negative event, characteristics, etc., of social situation. This is seen in variety of s...